A Year in the Rearview (Iterations)

Happy Tuesday, friend!!

Hope you had a wonderful thanksgiving! We had such an incredible time with family and friends - so fun!

And with that … let’s get into it!

Iterations I know my emails can get repetitive - sometimes I actually get frustrated that I don’t have big “new ideas”.

The reality is that the lessons I’m learning don’t seem to stop.

It’s like every time I learn and apply, I see a new iteration and that process is like learning all over again.

This last week I took 4 days off work - literally shut my computers off, made a new focus mode for my phone, and worked aggressively to ignore all other messages and emails.

As Monday rolled around, I was in a strange slump (remember, Monday is quite possibly my favorite day of the week … I LOVE building and that’s what Monday represents to me).

Last week I went through a roller coaster of emotions as I realized key changes I needed to make in my business that I originally thought were “good ideas” but were, in fact, really really bad ideas.

I went from shocked by my blindspots, to discouraged by my setbacks, to encouraged by the simplicity.

I was actually getting excited - this simple iteration was setting us up to reach more people with more value… by cutting 70% of our services and honing in on ONE simple service.

But I couldn’t shake the feeling on Monday that I was failing at all of this (I probably need way more validation than I ever should … working on fixing that currently)

So after a bunch of praying I sat down to do a review - a knowledge audit - and see what I had learned this year that got me to this point.

Over and over I kept reading different variations of the same concept

“Just start."

"Iterate as you go."

"Launch, Ship, Iterate, Learn, Repeat."

"Start. Iterate.”

And it kind of hit me out of nowhere - there are a couple key things that I haven’t started this year that I just need to start.

Enough “prepping” enough "waiting for the right moment" - just pull the trigger.

There are other things where I have started something, without feeling fully prepped, and iterated along the way as I’ve learned.

My regrets aren’t in the starting, making a mistake, iterating, and doing it again but differently.

All my regrets this past year can be summarized in one word: inaction.

Everything.

Everything I regret comes down to my lack of taking action; my not starting or changing something.

Everything that I’ve experienced this year that has been positive, while difficult at times, sure, has been a result of starting, and then making iterations.

Take that how you will, but I now have a much clearer picture of the type of action plan I need heading into 2025.

Literally, action plan.

Constant, deliberate, calculated, clearly defined action.

Iterations are not bad - in fact, they are wonderful.

Punches pride square in the face, but hey, we need to get rid of that anyways.

So here’s to seeing action and getting started as GOOD, accepting iterations to my plan as GOOD, and overall being great with growing 1% every day.

And btw, today after over 8 hours of meetings and another couple of client fulfillment, I am once again stoked for what we're building.

God is so good and His timing truly is perfect.

Trusting Him to guide my steps as I keep planning my path and seek out that which I'm asking for.

If dovito.com was active on social, I'd say follow us to hear what Q1 will bring - it's insanely cool - but all you would see are a couple memes right now.