Building a Brand

The 1159 has been a big inspiration to me for this new model.

As you know, I love to learn.

I love applying knowledge (as hard as it is sometimes).

And I love sharing what I'm learning.

Learn. Apply. Share.

That's my honorary life motto...

My biggest fear has been building a personal brand where I come across as some know-it-all, full-of-himself influencer wanna-be.

The last thing I want is actually to have more people wanting my time.

I'm pretty over giving it away, I'm now pivoting to guarding my time way more and telling people no far more than yes. (long ways to go yet)

Also, I'm so afraid of the opinions of the people I know.

Literally, in my mind, if everyone I knew never saw my content, I'd post LIKE CRAZY.

I don't care what people who don't know me think... I care about people who do know me and their opinions.

BUT. In the new digital age (we're in it, whether people accept it or not) the two largest assets are brand and systems.

Well, I need a larger brand if I want to keep the team I've built (and grow it more).

I also need better systems (but thankfully, my team is already on it... thanks Matthew)

So brand. That's my focus.

Well, to have a personal brand, it needs to be who you are.

So who am I?

Well, I'm a young professional, with 8+ years of experience in marketing, sales, and operations... now taking what I've learned and systemizing for others where we see opportunity for efficiency.

Ok, but boring.

Also, what??

Ok... well I love learning, I love unpacking business models and process, I LOVE people, I love seeing the big picture, I love the adrenaline rush (for better or worse is why I still do entrepreneurship I suppose).

Learning. Unpacking. People. Big Picture. Rush.

Wait, what if I did long form writing like the 1159... because I left out that I love writing.

Ok, let's see...... long form content in the age of short form content. kinda rebel which I like lol

.... apply the radical approach of Shawn and Andre to create a mini-world of TRUE FOLLOWERS (who cares an iota about how many people follow if they don't buy), and simply educated people on what I'm learning by offering MASSIVE value for free.

Sure, but GPT can do that. Who needs more content??

True.

But....... what people want is a real person to be their guide and sort through the petabytes of information that isn't relevant, just to find the ounce of information that they need and can apply today.

So what if I focused more on being a guide than a writer? (age of the writer is mostly dead ... editors in high demand)

What if it was just unpacking buzzwords and explained what I've learned, how we're applying, and tips for doing it for yourself?

Unpacking buzzwords.

Wait... that's not a bad idea.

Unpacking The Buzzwords.

That could be my series.

Long form, record myself reading the article, post it everywhere.

Youtube vids, IG reels, FB posts, X threads, Threads, Medium, Site, LinkedIn Articles, Emails.

What about stories?

24 hours then gone.

I like that.

Ok, so what if I write content like crazy, and then make my stories super engaging and raw - just random insights into daily work life?

We're on to something.

Hold up...

Small Business Tours with dkcoleman

That was really fun, I need to see inside businesses to help them, I love exploring the community, I like raw and authentic

So what about one-take reels, 90sec max (will they let me? idk) showcasing local businesses, posted weekly?

I love that.

Not just the idea, but actually making those.

So that's what I'm going to launch in August.

Also, 1159 is going to keep going, ALWAYS written by me.

Even if it's late.

And these are going to get edited and posted everywhere too.

Let's see how it works.

Let's get to branding... because that's just what I've been wanting lol

(not)

Let's Learn, Apply, and SHARE.

Give more than we take

That's what we need to be about.

Let's do it